What do you do to prepare for a holiday rush like Valentine’s Day? Are you making the most out of it? Or are you allowing this potential goldmine of revenue to slip through your fingers?
Recent research from OpenTable and Toast suggests that bookings will double prior to Valentine’s Day, with a 32 percent increase of booking on the actual holiday according to Restaurant Business. Further research predicts that reservations will increase by 433% compared to non-holiday Thursdays, and bookings for tables for two are expected to jump by 764% compared to a typical night.
Tens of billions of dollars are spent on Valentine’s Day each year, with the average being 13 billion dollars. With these types of statistics, there is plenty of room for you to make a sizable profit. We will be providing you with the adequate forethought to make this holiday a huge success!
Valentine’s Day is the second most popular dining out holiday, and is the largest date night of the year. With so much potential for success, time is of the essence when preparing. It is essential that you plan for the influx of booking in advance to ensure that your establishment will run smoothly throughout the chaotic night.
February 14th is an invaluable resource to collect consumer information. This is an opportune time to collect emails to populate your marketing database and encourage repeat customers. What better way to entice your newly satisfied customers to return, than to get them enrolled in your rewards program?
Since you can expect pairs, it wouldn’t hurt to rethink your floor plan for the day to ensure that you have optimum seating for the increase in couples that are bound to visit. Reservations also come in handy during the holiday. It provides you with an idea of how many guests to expect so that you may prepare well in advance, it also prevents overcrowding and unhappy customers.
Our restaurant POS system SkyTab offers you an all-in-one solution to alleviate any pressure that results from the increase in business. With Skytab, you can seamlessly collect customer email addresses to populate your marketing database and increase repeat business. You can also easily serve customers and turn tables faster by eliminating the need for your servers to walk back and forth to the POS system. Additionally, customers can rate their dining experience with an optional satisfaction survey.
Valentine’s Day is one of the most impactful days of business for restaurant owners, and we want to see you succeed. Taking advantage of these steps is bound to lead to a rapid expansion of positive reviews and recommendations drastically increasing your restaurant’s reputation and earnings early in the new year!